Category: Media Releases

New research reveals how catalogues that are useful, interesting and offer value can influence purchase behaviours in Australia.

Source: Marketing Mag

Do you think the rise of online shopping is set to put the catalogue industry out of business? Think again, writes The Real Media Collective CEO, Kellie Northwood.

Source: B&T

The Gaia Partnership, in conjunction with TrinityP3, acted as a sponsor and workplace mentor for two students, Yao Yang and Wanting Fu, to understand the carbon impact of both the production and consumption of internet advertising. This article is an adaptation of the findings reported in an article featuring TrinityP3 Business Director, Chris Sewell, on how the students examined Greenhouse Gas emissions from Facebook.

Source: AdNews

In this digital-everything world, the power of engaging with consumers beyond sight and sound can easily get forgotten. The impact of engaging with people on such a personal level through all five senses – touch, sight, sound, smell and taste – can achieve incredible results.

Source: AdNews

The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand.

Source: Inside Retail

The local corner chemist has come a long way from prescriptions and glucose jelly beans to now becoming the mecca of beauty and health for customers across all demographics and the pharmacy chains are nailing it.

Source: AGDA.

It could be glitz and glamour, or the everyday needs of a family. If your forte is men’s, women’s and children’s clothing and fashion, then this is the category for you. From all types of apparel, your Award opportunity awaits.

Source: AGDA.

The ACA has teamed up with the lovely people at StopPress New Zealand to share our inside tips on how to write an entry that will knock the Judges’ socks off. With this advice, you’ve got nothing to lose.

Source: AGDA.