New research reveals how catalogues that are useful, interesting and offer value can influence purchase behaviours in Australia.
Source: Marketing Mag
Do you think the rise of online shopping is set to put the catalogue industry out of business? Think again, writes The Real Media Collective CEO, Kellie Northwood.
Source: B&T
The Gaia Partnership, in conjunction with TrinityP3, acted as a sponsor and workplace mentor for two students, Yao Yang and Wanting Fu, to understand the carbon impact of both the production and consumption of internet advertising. This article is an adaptation of the findings reported in an article featuring TrinityP3 Business Director, Chris Sewell, on how the students examined Greenhouse Gas emissions from Facebook.
Source: AdNews
In this digital-everything world, the power of engaging with consumers beyond sight and sound can easily get forgotten. The impact of engaging with people on such a personal level through all five senses – touch, sight, sound, smell and taste – can achieve incredible results.
Source: AdNews
BMF takes out Agency of the Year title at 27th Australasian Catalogue Association Awards
‘Best Emerging’ categories awarded at the 27th Annual ACA Awards
Kathmandu and Duffy Books in Homes all big names at the 27th ACA Awards
Winners revealed for Australasian Catalogue Awards 2018
Photo gallery of the night
27th Annual ACA Awards attracts over 600 attendees and showcases a strongly performing print media channel
Aldi, Myer and David Jones all big winners at the 27th Annual ACA Awards
Catalogues are still big for retail
The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand.
Source: Inside Retail
Great news! Due to overwhelming demand, the 27th ACA Awards Entries deadline has been extended and it is now open until Friday, 15th June. The 2018 Awards is bigger than ever and has a stronger focus on effective retail marketing and some new categories – Point of Sale, Direct Mail, Customer Insights and CSR!
Source: AGDA.
The local corner chemist has come a long way from prescriptions and glucose jelly beans to now becoming the mecca of beauty and health for customers across all demographics and the pharmacy chains are nailing it.
Source: AGDA.
It could be glitz and glamour, or the everyday needs of a family. If your forte is men’s, women’s and children’s clothing and fashion, then this is the category for you. From all types of apparel, your Award opportunity awaits.
Source: AGDA.
The ACA has teamed up with the lovely people at StopPress New Zealand to share our inside tips on how to write an entry that will knock the Judges’ socks off. With this advice, you’ve got nothing to lose.
Source: AGDA.
