Being submerged into a new year will continue to present challenges with regard to importing products into Australia and New Zealand. A global supply chain crisis with increasing input costs will guarantee further upward pressure on prices locally is establishing and not looking to pass for some months and the reality is, the worsening global supply chain situation continues to drive concern over the access to product throughout 2022.
Global paper prices have continued to increase in recent months aligning with many post-COVID factors and cost of production, shortage of supply, freight energy and more. Energy, and in particular Gas prices, is emerging as a significant factor impacting pricing of imported product into Australia and New Zealand. Together with the global supply chain continuing to increase in cost and decrease in reliability, we are in the perfect storm.
The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as a sustainability proposition. It is an agathokakological display by well-meaning but unwitting companies. In other words, noble thinking, but bad logic. Many contributors, largely consultants, adding to the argument, while well-meaning, have only served to confuse the issue and largely ignored the science.
Presenting industry growth and successful applications of print across magazines, packaging and technology from the Kwik Kopy Conference.
The latest research exploring catalogue marketing readership and engagement in the Australian market.
The accompanying video presents industry growth and successful applications of print across magazines, packaging and technology.
Kellie Northwood shares insight into marketing and selling the added value of embellished digital prints.
The latest research exploring catalogue marketing and custom publishing in the New Zealand market.