The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as a sustainability proposition. It is an agathokakological display by well-meaning but unwitting companies. In other words, noble thinking, but bad logic. Many contributors, largely consultants, adding to the argument, while well-meaning, have only served to confuse the issue and largely ignored the science.
Kellie Northwood Talks on 3AW
Kellie Northwood, CEO of the Real Media Collective was interviewed on 3AW, discussing the importance of the printed catalogue.
R E S E T with Ball & Doggett – Episode 6: Kellie Northwood & Kirsten Taylor
A conversation connecting our industry.
Exciting times ahead with the new partnership of Women in Print Australia and The Real Media Collective.
“Building a strong community, inclusive network enriched with knowledge and support for all women across our industry”.
This statement from their press release celebrates the pillars that frame the Women in Print ethos. We explore the new partnership with two of the key drivers of this exciting new direction. Kellie Northwood, CEO of The Real Media Collective and Kirsten Taylor, Victorian Women in Print Patron.
