Australasian Catalogue Association
Australians now reading shopping catalogues more than metro newspapers

Three ways to boost your catalogue reach

More Australians read catalogues than metropolitan newspapers, according to research published. A study by Roy Morgan Research has found almost 10.5 million Australians read one or more catalogues during an average week.

Here are Northwood’s three tips for business owners wanting to get the most out of advertising through catalogues.

  1. Understand your target market
  2. Treat the catalogue like a book or magazine
  3. Fill them with interesting content

Read full article by Smart Company