Australasian Catalogue Association

Survey Reveals Shopper Behaviour And Why Everybody Still Loves A Catalogue

It appears when we’re on the hunt for info about a particular store or product, we hit the catalogues, according to the Australasian Catalogue Association and a recent study released by ACRS highlighting shopper habits.

“As retailers continue to see sales driven by catalogues, the ACRS behavioural tracking highlighted, on average, shoppers choose to read catalogues to find competitive prices and chase bargains. In the comfort of their own home consumers will often read catalogues for enjoyment and prefer reading catalogues more frequently, with more offers and discounts, as their most preferred style of catalogue.”

Source: B&T 20 October 2015