Australasian Catalogue Association

Put a catalogue in the letterbox and Australians will read them

Almost three quarters of printed catalogue readers stated that they find it easier to read – or like to read them – in physical format, and a third explained that they understand the specials and information better.

The latest issue of the ACRS Omnibus Survey Results reports that catalogues are well read by Australians with 58% reading what they receive in their letterbox and more than half – 54% – preferring print catalogues over digital catalogues at 19%.

In the same report, 72% of consumers indicated that they have used catalogues sometimes, with, 89% intending to use them about the same amount or more in the next twelve 12 months.

Source: Inside Small Business, 16th June 2016