A recent report by the Australasian Catalogue Association found that catalogues continue to grow in popularity and effectiveness, reaching more Australians than any other media.
In fact, the research found that catalogues reach 19.7 million Australians – that’s more than Newspaper (16.4 million), TV (8 million), Radio (10.1 million) & Magazines (13.8 million). Over three quarters of Australians aged 14+ have read a catalogue in the last month (October 2015) and 75% of Australians spend up to 20 minutes per week reading letterbox media. Importantly, catalogues continue to be the most useful media channel when making purchasing decisions, ranking in the top 3 across 17 market segments.
Source: Retail Biz, December 2015