Australasian Catalogue Association

Festive Season Strong for Catalogues

The silly season is the strongest period for print catalogue sales, according to the Australasian Catalogue Association (ACA).

As Christmas approaches, big businesses are ramping up their catalogue distribution in a bid to strengthen consumer engagement with print marketing.

The ACA says the festive season brings a ‘strong retail sales window’, and catalogues are ‘proving more effective than ever’.

Source: ProPrint November 2015