Australasian Catalogue Association

Engagement and sales growth: the catalogue effect

The liquor industry represents $17.7 billion in Australia, and marketing within this sector is highly competitive and versatile. Rising to the challenge, retail marketers have successfully adapted their strategies to thrive within the new constrains of a disrupted sector. Not only do catalogues drive sales, they also offer an opportunity to draw customers into a brand’s world, giving them an experience that goes beyond the shop window.

Source: Liquor World Magazine.