In this analysis piece, Australasian Catalogue Association CEO Kellie Northwood (pictured below) does some crystal-balling on the survival of department stores, and explains why one media and marketing channel could save their bacon.
Source: B&T.
#Paper #catalogues remain an important communication tool, especially during the festive season, and Amazon have ju… t.co/8nTDFjqkCo
"A #print #catalogue helps to cut through the #online noise, creating a physical touch point that can enhance a bra… t.co/7swaVCtqtp