Australasian Catalogue Association

Creating Connections that matter: How Australians want to hear from brands

How do Australians view advertising, and what do they see as the most effective advertising and most useful channels when interacting with a business? Australia Post surveyed more than 9,000 Australians. Here are the key take-outs.

  • Attitudes to advertising
  • The most effective channels for advertising; how marketers invest
  • Top five most effective channels for each demographic segment
  • Using the right platform for your advertising
  • Channels and the path to purchase
  • Useful channels across industries

Source: Australia Post