Australasian Catalogue Association

Catalogues – junk mail or retailer’s best tool?

Research reconfirms the broad reach of catalogues, but many retailers need to up the ante in the use of these to appeal to ever more savvy and demanding consumers.

“Shoppers are reading catalogues for recreation and inspiration. This type of behaviour is an underutilised opportunity for retailers.”

Source: Inside Retail Weekly 16 September 2015