Australasian Catalogue Association

Catalogues hold strong against online competitors

The latest quarterly ACRS Shopper Report finds print catalogue purchasing is expected to remain stable over the next 12 months despite an increase in online purchasing.

The report which tracks catalogue performance in terms of audience readership, usage, purpose and shopping behaviour has found 74 per cent of shoppers use catalogues ‘always to sometimes’.

Source: Australian Printer, January 2016