Australasian Catalogue Association

Catalogues: cosmetics’ number one – NZ

Catalogues rank first as the media most useful when making a purchasing decision in the Cosmetics and Toiletries sector at 34 per cent. They outperform the internet (30 per cent) as the most useful media in the path-to-purchase of Australian consumers, way ahead of magazines which come third with 9 per cent, and television which is fourth with only fourth per cent.

Source: Inside Retail