Australasian Catalogue Association

Catalogs: The Consumers’ Point of View

Consumers who receive and use catalogs consider them far more useful than many other types of unsolicited mail. Respondents who receive catalogs by mail, say they open and look at two‐thirds of the three catalogs they receive (on average) per week. More than half do so as soon as they arrive in the mail. Virtually all consumers who receive catalogs have made a purchase from a company whose catalog they receive in the mail, with half doing so within the past month. The survey shows that consumers most commonly make these purchases by first reviewing their catalogs, then making purchases through the companies’ websites. Respondents most often shop with companies whose catalogs they receive to get hard‐to‐find items not found in stores.

Source: American Catalog Mailers Association