Australasian Catalogue Association

Case Study: How Agencies Are Using Catalogues To Great Effect For Aussie Retailers

As the retail industry celebrates the 25th Annual ACA Awards, Departments Stores were fighting to hold the titles of the most effective catalogue and letterbox marketing campaigns. It was a fiercely contested event, however Myer took the gong winning five Awards on the night.

Newly appointed agency, Clemenger BBDO were triumphant for their work on enhancing the Myer brand. Not only winning ‘Agency of the Year’, Clemenger BBDO and Myer won a grand total of five categories winning ‘Catalogue Retailer of the Year – up to 1.5m’, ‘Children’s Apparel’, ‘Whitegoods, Electricals, Electronics & Home Entertainment’, ‘Technology on Paper – Effectiveness’ and ‘Multi-channel Campaign’.

Source: B&T, 5 September 2016