Australasian Catalogue Association

Better connections: How letterbox advertising engages and drives purchasing behaviour

The Australia Post Consumer Survey looked at how much letterbox advertising participants received and read, including examining responses to letterbox advertising from specific industry sectors. This is based on recall of what had been received in the letterbox in the previous week. Letterbox advertising includes coupons that do not have the recipient’s name or a “To the homeowner” address on them.

  • Letterbox advertising volumes
  • Industries that send letterbox advertising
  • How people interact with letterbox advertising
  • Driving enquiries and sales

Source: Australia Post