Australasian Catalogue Association

Aussie Letterboxes Hit With 710 million Catalogues In Lead Up To Christmas

Some 710 million catalogues were distributed to Australian letterboxes in the lead up to Christmas last year, while the category claims this was a major factor in retail spending in December.

ABS data shows December’s retail sales rose a modest 0.2 per cent in December to $23.81 billion, following a seasonally adjusted rise of 0.1 per cent in November to $23.76 billion.

However, the figures also show spending in the three months to December was up 1.5 per cent to $69.434 billion, ahead of expectations for the quarter.

Industries experiencing sales increases in December included food retailing (0.4%), Clothing, footwear and personal accessory retailing (0.6%) and Household goods retailing (0.3%).

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