Australasian Catalogue Association

Annual Catalogue Industry Report 2014/15

Our second Annual Industry Report provides a collection of industry metrics, independent research, case studies, trends analysis and forecasts for your consideration.

Catalogues have remained a stable and resilient media channel with the FY2014 figures delivering growth to the channel in both volume and unit price. Strongest performance is amongst retailer markets with catalogues holding media most useful when making purchasing decisions across Groceries, Alcoholic Beverages, Children’s Wear and Toys.

  • Industry Metrics – Audience Reach, Circulation, Market Segmentation, Size and Value
  • Engagement
  • Effectiveness
  • Path to Purchase
  • Return on Investment
  • Sustainability

For hard copy versions of this report please contact ACA at [email protected] or 03 9421 2206.