Australasian Catalogue Association

ACRS Shopper Tracker February 2016

The ACRS Shopper Tracker is a quarterly tracking study based on an online survey of 500 shoppers representative of the Australian population.

In addition to partners proprietary research questions, the report also includes behavioural tracking. Shopper behaviouris tracked in terms of shopping frequency, channel usage, channel purpose and drivers of shopping behavior.

November 2015 is the tenth wave of the ACRS Shopper Tracker with results compared to November 2015.

Source: ACRS