Australasian Catalogue Association

A case for catalogues

It is fair to say we spend a lot of free time at our local supermarket, either doing the weekly grocery shop or buying last minute items for dinner that night, making the most of the sales on offer. Supermarkets are known for their frequent catalogue campaigning to ensure their brand stands out from competition, communicate best value for budget conscious families and drive customers in store. How does the humble catalogue achieve so much?

Source: Australian Food News.